Dreamers Of Day: Dallas Web Design And Branding Dream Team

By Common Desk - March 21st, 2016

“All men dream, but not equally. Those who dream by night in the dusty recesses of their minds, wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act on their dreams with open eyes, to make them possible.”

Design is a field that is ripe for innovation. When you hire a Dallas design firm you expect them to improve your website along with the rest of your online presence. Providing the services of a traditional web design business is just the beginning of the services that Dreamers of Day offer. Dreamers of Day , a Dallas web design team, focus on crafting unique visual experiences for your brand. Dreamers of the Day use a consultative process to help clients improve their current design while establishing a vision for the future of the brand as well. Here is their story and how they began with Parker Peterson, Co-Founder & Partner at Dreamers of Day.

Can you explain what kind of company Dreamers of Day is and what you guys offer?

Dreamers of Day is a Dallas design firm that crafts meaningful visual experiences for ambitious brands.

Are you a website design company or something different?

We definitely feel that “design firm” is the best way to describe our company. We design for screens, but primarily our focus is on design as a whole. Sometimes that starts with strategy, sometimes it starts with branding. The bulk of our services revolve around the digital and branding realm, but really it’s wherever the journey starts for our client’s audience. We’ll also do some small brand collateral work when we can get it in.

Do you design for apps?

Definitely. If it’s in the design wheelhouse, we’re all about it. Especially if it’s a digital product. Even though our core skill set lies in more of the marketing realm, we enjoy the change of pace when we have the opportunity.

Dreamers of Day is in the early stages of business. Do you have a clear vision for your ideal clients already or will you let the market decide?

Yes, I believe a good design shop should be able to adapt based on what is needed. Whether it’s for an app, a website engagement, or a brand overhaul. I think that you should be able to adapt to the market. Being flexible based on market demand is something that companies should embrace, especially since digital isn’t a trend (look at the numbers) and your brand is the lifeblood of your company.

How big is your team currently at Dreamers of Day?

Currently myself and my Co-Founder and Partner, Mark Atli.

What is your background?

I’m actually a farm boy from Iowa. As you can imagine, living in that environment lends itself to thoroughly learning the value of a dollar. My family is made up of some of the most passionate and hardworking individuals you’ll ever meet. My father farms, and my mother teaches foreign language. I just so happened to be the one to run off to study graphic design. It’s really surreal in hindsight. I didn’t really work in a design-related job until I was a junior at Iowa State. My parents really believed in facilitating my brother and I’s strengths, and because of their help— by the time I was 16 or so I had a pretty solid grasp on the technical skills needed for pursuing graphic design. I taught myself the Creative Suite at a very young age. However, Iowa State is really what taught me the finer theory and detail behind design processes.

How did you get your start in design growing up near a small town?

There are a few different art groups that are online. I initially started with an art group called Slashthree. That really helped spur my ability and helped me learn from many other people from around the world. It’s an international platform for artists. They have themed exhibitions 2 or 3 times per year. For example, if the theme was “Chemistry” you would submit a piece of art that you felt identified with that term. I got involved with them before college and they provided an outlet for me to get my work out there. It all started from the perspective of an artist and when I got to college that’s when I really began to learn the ins and outs of graphic design as a practice.

How was the design community at Iowa State?

Oh, man. Iowa State has a great design program. I met a lot of extremely talented individuals that helped push me in ways that I didn’t really know were possible at the time. I founded a publication at Iowa State called “Catalyst” with some friends that circulated for a few years and that really helped foster my own personal growth at the time. I owe a lot to my design buddies that I met there. I’m forever grateful.

How did you end up starting your business in Dallas?

I met my wife in college; she’s from Chicago, and I assumed we would end up back there or in New York. My wife wanted to try something different than Chicago, and New York seemed like a drastic change from Ames, Iowa— so we decided to head north to Minneapolis. Minneapolis has a budding design scene. When I arrived, I had the opportunity of contracting with a small business called Olive and Company. After my time at Olive and Company, I landed a gig at Pocket Hercules. When I started at Pocket Hercules I also started getting involved with their digital agency, PH Digital Labs.

Why did you go from Pocket Hercules over to PH Digital Labs?

I saw an opportunity to grow in a different way in the digital field. PH Digital Labs is more of a design and technology studio at its core. I had the ability to learn from some extremely talented people, who I sat side by side with. It’s a great feeling knowing that everyone next to you is just as “nerdy” about the profession as you are.

How did you end up moving from Minneapolis to Dallas?

My wife and I were getting married at the end of July, last summer in Minneapolis. She applied for a job in the middle of May and she was offered the position before the end of the month, but with two weeks notice that her career would begin in Dallas if she accepted the position. My wife accepted the position and moved South while I finished working with our small and close-knit team at PH Digital Labs. It was really sad to leave such a close knit team. While I was finishing up in Minneapolis one of the Partners at Pocket sent me an email to meet. At the time, I was reaching out to everyone I could think of in Dallas for a new job. I thought his email would be a typical exit interview, but his first question to me was “Why are you looking for a job?” He wanted to know why I would take a new position when I could create my own firm. He said that He didn’t think I should take a job down South and that I should start taking steps towards doing my own thing.

How did you end up at Common Desk?

I had a few friends in Dallas when I moved down and they told me I should check out Common Desk. I started two desks down from my partner Mark who I noticed was often on the same websites I went to for inspiration. We hit it off after grabbing a beer one day after work.

How do you guys complement each other?

Mark and I approach every project together. We both have different specialties. Mark has an amazing design sense, but he’s also a developer and business guy by trade. He came to America when he was 21 with nothing but a backpack— and that’s definitely the kind of person you want as a partner. He has a relentless work ethic, and we seemed like the perfect complement to each other. He’s definitely an asset on multiple fronts.

Who are your ideal clients right now for Dreamers of Day?

Our niche right now is ambitious and growing brands. We pride ourselves on being able to work with corporate clients, but just as fun are the coffee shops, restaurants, breweries and those types of clients. Mark has a lot of experience with professional service providers. My experience has been with large brands like Harley Davidson, Mentos, The PGA along with a lot of unique smaller craft brands.

The difference between a lot of design firms is how well they can execute. Everyone says they can, but to what degree is what makes the difference— how creative can they be plus how focused they are with actually improving the business results too. Obviously, the goals of a nonprofit are going to be different than the goals of a law firm or a restaurant and even most professional service providers. Everyone has a different end goal, so the real question is can you adapt your strategy to help the clients?

How do you approach this process for new clients?

Teamwork: it’s totally a collaborative effort. We owe it to the business to learn as much as possible about them. Really, what it comes down to is becoming a core part of their business.

Where did the name Dreamers of Day come from?

It’s a quote from T.E. Lawrence:

“All men dream, but not equally. Those who dream by night in the dusty recesses of their minds, wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act on their dreams with open eyes, to make them possible.”

This quote really resonated with me because with hard work, you really can achieve any dream that you have.

Visit the interim Dreamers of Day site at http://www.dreamersofday.co/ Visit their Dribbble for some of their work in the meantime: https://dribbble.com/dreamersofday

Similar Articles & Resources: http://thenextweb.com/dd/2015/07/24/6-design-trends-taking-over-the-web/ http://www.entrepreneur.com/article/253952 http://www.oliveandcompany.com/ http://www.pockethercules.com/ http://phdl.co/

Image Author Book

About the Author

Common Desk isn’t just a coworking space; it’s a tight-knit community of game-changers, difference-makers, and global influencers.
Common DeskAuthor
Blog Author Avatar

Book a Tour

Join our Newsletter






Book a tour